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06. Jay Watson – Why Soil Health is a Win-Win-Win Situation

Industry partnerships, Wheat

General Mills is a consumer packaged goods company that puts their money where their mouth is, according to Soil Health Partnership Director John Mesko.  The company was an early funder of SHP and continues to work hand in hand with farmers to create economic, environmental, and social sustainability.

In this episode, Jay Watson, Sourcing Sustainability Engagement Manager for General Mills, chats with Mesko about why General Mills is so invested in this work.

“It’s the right thing to do,” states Watson. “We see the promise of soil health and what it can do for farmers and what it can do for our whole food system. We have a responsibility to be a catalyst for some of the change that we think is needed in society.”

General Mills also understands that investing in farmers is the right thing to do for their business. Their motto, “Food the World Loves,” includes helping the world love the way their food is grown.

General Mills focuses on soil health because it is a great intersection of practices that contribute to significant environmental sustainability and practices that create substantial economic sustainability for farmers. Although SHP is heavily invested in corn and soybean farms and farmers, General Mills is helping with an expansion of considerable involvement with wheat as a cash crop as well.

“We are big buyers of wheat, so we wanted to take the SHP model to big wheat growing regions. It’s important to us because we want to advance soil health where our supply chain is,” Watson said.

To Watson, the SHP model includes demonstrations and a lot of peer-to-peer learning.  Now, farmers in the program experimenting with wheat as a cash crop will be able to help their peers understand how a wheat system can work for them on their Kansas and Minnesota farms.

“If you can change the way that you see things, there’s an opportunity to unlock new potential,” states Watson .

Tune in to this full podcast with Jay Watson of General Mills below.